“LA CITTÀ DEI VIVI” — EDOARDO GABBRIELLINI, 2026
A film by Edoardo Gabbriellini. Formula contributed to the creation of two tracks featured in the film’s soundtrack.
"UNFOLD STORIES" - HYUNDAI
Interactive Sound System for Hyundai IONIQ 3 global presentation, 2026. Sound concept, original composition, and interactive audio design created for Hyundai during Milan Design Week. An immersive sonic system designed to shape space, mood and perception through human interaction.
Founded in 2022, Formula is an independent sound design studio based in Milan, working across advertising, fashion, art and spatial experiences.
Founded by Giuseppe Amoruoso, Formula develops original music, sound design and sonic identities for brands, agencies and cultural projects, translating visual concepts into precise and memorable audio experiences.
The studio’s work spans commercial campaigns, films, installations and live environments, combining technical precision with a strong sensitivity to sound as a design medium.
Selected clients include Emporio Armani, Prada, Vespa, Hyundai, Oakley and UGG.